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Website marketing audit

Performing a website audit means analyzing a website and making a complete diagnosis based on the following criteria:

  • A company website analysis is mandatory at least once a year.

  • If you want to generate sales or business opportunities, a more frequent website audit is required.

  • A website analysis should not only focus on the technical aspect but should also evaluate usability and conversion ability.

  • Free tools allow for a quick and simple initial diagnostic of the technical aspect (and sometimes SEO analysis).

  • Professional paid tools provide a more complete and in-depth analysis of a business website.

  • The price of an SEO website audit varies greatly depending on its severity, purpose, service provider, scope, and context.

  • A website analysis allows you to maintain the "health" of the site, but more importantly, it helps optimize its commercial and marketing performance.

As you can see, conducting an SEO website audit is a true profession and requires multiple technical and transversal skills. However, should you conduct a website analysis? The answer is clear: yes, an SEO website analysis is necessary! So, the question is not whether to do it or not, but rather, who to turn to for quality service? Practicweb is the answer. You can always ask us questions online or by phone.

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