PracticwebPracticwebA brand book is a document that contains information about a brand and its corporate identity. It allows you to define the scope within which employees should present your brand, whether it's for new products, an advertising campaign, or design. It can be useful for marketers, training managers, designers, and so on. The brand book includes a description of the brand itself, its style, as well as the rules for interaction.
A company needs a brand book if:
The company’s representatives are located abroad. Whether it’s stores, offices, or restaurants — whatever your company does, if you work in the country or even abroad, you need a brand book to maintain the look and feel of your brand.
You attract employees from external organizations. Or, simply put, if you use outsourcing services. In this case, employees who are not part of your staff need to familiarize themselves with the company’s style. In this case, developing a brand book will facilitate the work.
Cost of Brand Book Development
The price of developing a brand book depends on many factors. To establish a fair price, we first discuss with the client the scope of their work. Each brand book is unique, which is why each order is evaluated based on specific requirements.